Generally speaking, a product may have several packages. The toothpaste bag containing toothpaste often has a carton outside, and a cardboard box should be placed outside the carton for transportation and handling. Packaging and printing generally have four different functions. Today, the editor of China Paper Net will take you to learn more about the relevant content.
Packaging has four functions:
(1) This is the most important role. It refers to protecting the packaged goods from risks and damages such as leakage, waste, theft, loss, scattering, adulteration, shrinkage, and discoloration. During the period from production to use, protective measures are very important. If the packaging cannot protect the contents, this type of packaging is a failure.
(2) Provide convenience. Manufacturers, marketers, and customers have to move products from one place to another. Toothpaste or nails can be easily moved in the warehouse by putting them in cartons. The inconvenient packaging of pickles and washing powder has been affected by the current small Replaced by packaging; at this time, it is very convenient for consumers to purchase and take home.
(3) For identification, the product model, quantity, brand and the name of the manufacturer or retailer must be indicated on the packaging. Packaging can help warehouse managers find products accurately, and it can also help consumers find what they want.
(4) Promote the sales of certain brands, especially in self-selected stores. In the store, packaging attracts the customer’s attention and can turn his attention into interest. Some people think that “every packaging box is a billboard.” Good packaging can increase the attractiveness of a new product, and the value of the packaging itself can also motivate consumers to buy a certain product. In addition, increasing the attractiveness of packaging is cheaper than increasing the unit price of the product.